Itโs no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services โ on the surface, at least.
Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why theyโre worthwhile, drawing on lessons learned from our development of the uxย ompanion app.
Why Integrate Side Projects?
Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision โ a powerful way to develop motivation, interdisciplinary skills and close relationships.
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.
Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPadโs touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.
How To Make Side Projects Work
Weโre still working on achieving that perfect balance between commerce and creativity. But we have fresh inspiration on how itโs done from having worked on ux companion. The app gained a popular following in early October, as one of the first native apps to offer a full glossary of user experience terms and theory โ but the development process was definitely a learning process.
Commercializing side projects alongside client work isnโt easy. Even if such projects are intended to generate additional revenue streams, they are not directly related to your core business. Those with a more qualitative aim, such as promoting expertise or technological experimentation, are even harder to justify.
A significant shift in mindset is required to support either type of side project โ weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Googleโs successes with Gmail and Google Reader ย which they have since (tellingly) phased out. Iโd instead recommend the following guidelines.
3 comments On Girl With Beautiful Eyes Wants To Fly
Good ranking of https://top-gambling-affiliate-programs.com/ casino and sports betting affiliate programs, Super affiliate programs only with us, review, rating
Good ranking of Casino Affiliate Programs Review casino and sports betting affiliate programs, Super affiliate programs only with us, review, rating
Playing Sweet Bonanza making deposits for money is a lot of fun, especially because, you don’t have to make big bets. This immediately allows participants to stretch their money and spend it in small portions at different levels. This way you can play as long as you want and not worry about running out of money in your account. Sweet Bonanza https://sweet-bonanza-xmas.com/ is easy to win, which is why this game is loved by millions.